01
Build the market.
Identify the parks and organize the property records for the area being researched.
The research process
How the research gets built.
Start with the market. Understand the property and ownership. Connect the signals. Find a practical path to the decision-maker.
From a market to a focused group.
02
Trace the ownership.
Review ownership records, entity information, named owners or members, mailing details, and the researched contact path.
03
Connect the signals.
Combine ownership structure, recorded age and sale history, online visibility, lot count, and property observations to narrow the group.
04
Make the work usable.
Organize the parks, ownership context, and decision-maker paths so an acquisition team can choose where to start seller conversations.
Earlier research walkthrough
The work behind the platform.
This earlier video shows how I built and organized the research in spreadsheets. The current public demo shows that work inside the platform.
Earlier walkthrough · Spreadsheet researchWatch on Loom ↗
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